What is SEO?

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What is SEO?

SEO is the short form for Search Engine Optimization. To define it more clearly, SEO is a set of practices that yield better rankings for a website on the search engine results page. Over the last few years, SEO has become almost a norm for any business website that indulges in any form of Internet marketing.

Search engines are an important source of looking for relevant information on the web for more than 80% users. Chances are that you and I have at various points logged on to any of the major search engines to recover information from the Internet. Whether it is a product, we are looking for or news or even advice, we tend to rely very heavily on search engines. This makes SEO a must for website developers.

When you enter a set of keywords into the search box, the engine parses through a set of pages it has already indexed by relevance to yield a result. The results page is a long list of websites that are likely to contain what the user requires. If your website matches a user’s requirement you would ideally like it to feature somewhere prominently on the list but this is not obvious. With millions of pages on the Internet being dedicated to similar products and information it is hard to get a top ranking. SEO practices can actually help you get on top consciously.

Under the wide banner of SEO come specific practices like keyword optimization, meta-tags, site submissions, and link exchanges among others. By following these methods, you can create sites that are indexed as highly relevant by search engine crawlers and therefore increase the organic ranking of the site.

This entry was posted on Monday, February 11th, 2008 at 6:49 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.